Website, Google and AI visibility
A website can look fine from the front and still hide what keeps it off Google and out of AI answers. The Complete Report reads every page the way they do, and tells you what to fix first. Start free: see whether ChatGPT, Claude, Gemini and Perplexity name you when your customers ask.
Free, no card Four AI assistants Real questions, real answers
| Customer question | ChatGPT | Claude | Gemini | Perplexity |
|---|---|---|---|---|
| Who are the best photographers in Cambridge, UK? | Named #1 | Named #10 | Absent | Absent |
| Who are the best graduation photographers in Cambridge, UK? | Named #1 | Named and quoted #3 | Named #2 | Named #4 |
| How much does portrait photography cost in Cambridge, UK? | Absent | Named and quoted #3 | Named and quoted #1 | Absent |
| Can you recommend corporate photographers in Cambridge, UK? | Named #1 | Linked, not named | Named #1 | Absent |
What changed
Search gave people a page of results to scroll. An AI assistant gives them a short answer, and there is no page two to be on.
Ten results a page, and more after that. If you were sixth, someone still scrolled to you.
Who's the best plumber near Ely for a boiler repair?
Two or three names, and most people ring the first. If you are not named, you are not in the conversation.
How it works
Your address, what you do and where. That is all I need. No log-ins, nothing to install, no access to your site.
Worded the way real people ask them, about your trade, in your area, put to each of the four assistants.
Which questions named you, which named someone else, a score out of 100, and one plain paragraph on what it means.
Your free AI report
Nothing below is a mock-up. It is the free report for my own business, Cambridge Photographers, run through Visibility Pilot in September 2026.
21 of the 28 answers named the business, often first. Five repeated a fact from its website, such as a price. Perplexity is the weak spot, which is exactly the kind of thing you cannot see without asking.
The assistant named you and repeated a fact from your own website: a price, your years in business, a figure. The best result, because it is using your words.
The assistant named you. The number is your place in its answer, and most people ring the first.
It linked to your website as a source but did not say your name. Close, and often an easy fix.
You did not come up. Somebody else did, and the report shows who.
The Complete Report
The free report shows whether AI names you. The Complete Report is the document that explains why, and what to do about it, in order. These are real pages from the one for my own business, Complete Report: Visibility Audit and Improvement Plan, which runs to 62 pages. The cover shows your three scores at a glance: SEO, AI visibility and your Google Business Profile, each out of 100.
Select a page to see it larger.
AI search and local visibility, website experience, accessibility, content, performance and measurement, each read from a live crawl of your site.
With the steps, who does it, and how to check it is done, on a to-do list set out month by month.
The questions your pages should answer, so the assistants have something to quote.
SEO, AI visibility and your Google Business Profile, each out of 100, so the Progress Report can show what moved.
Start with the free reportIf it shows gaps, the Complete Report is the next step.
Prices
The free report tells you whether AI names you. If it does not, the Complete Report tells you why, and what to fix first.
The full picture
Every fix from the report as its own document, task by task, with the steps, who should do it and how to check it is done. Ready to hand straight to whoever looks after your website.
A growth strategy for your business, the ideas of a well-known business book applied to it, and what else you could sell: the money you may be leaving on the table.
I make the most pressing fixes on your site for you, and you do the rest at your own pace.
Start with the free report. If it shows gaps, I will tell you what the Complete Report would cover for your site before you decide anything.
Would you rather I was involved? The AI Visibility Audit, at £350, goes through the report with you. The 90-Day Programme, from £2,500, makes the changes for you. Both are on jeanlucbenazet.com.
Who runs the report
I am Jean-Luc, founder of Cambridge Photographers and Cambridge Tours. I have photographed weddings, headshots, events and graduations in Cambridge for over 27 years, so I know what a small business website is up against.
I have been building websites since 1998, and I work with WordPress every day. I once ran a UK photo agency that found clients across the country and passed each one to a photographer local to them, so I know what it takes for a small business to be found.
I built Visibility Pilot to answer one question for my own business: when people ask AI for a photographer in Cambridge, do they hear my name? It turned out I could answer it properly, and see much more besides. Now I run it for other people.
If you would rather not make the fixes yourself, I can do the most pressing ones on a WordPress site for you, at £50 an hour.
Jean-Luc, seasoned photographer and AI enthusiast · Cambridge
Questions
Free AI visibility report
Tell me your website and what you do. I will ask the four assistants the questions your customers ask, and send you every answer.